These statements convey the core message of four reports, all called Women matter, that were produced by McKinsey & co. between 2007 and 2010. These reports have become extremely influential, providing basic research for pushing the discussion about gender balance forward. The research results in Woman matter help us argue that creating the circumstances for women to advance is not just right, it’s also smart.
This is how I started a guest blog last week over at 3plusinternational.com. The entry gives a very brief synopsis of the four Women matter reports with links to my original blog entries, the original reports, and other related matters.
I also highlight in this guest entry the single most important factor for succeeding with enhanced gender equality work in your organization.